Social media is a fickle beast in which no one can predict what would go viral from time to time. Though there’s no distinct measure to determine social media’s next big thing, the new generation of Vine auteurs is stretching six seconds to infinity as a way to make lasting impact and increase content virality amid the Internet’s unpredictable state.
Skeptics may view Vine as another bastion of mundanity, but the social media app has the backing of most advertisers and users who see the potential in pushing the boundaries of creativity in the presence of constraints. Six seconds may not seem long enough to lay everything out on the table, but for brands and marketers that’s all they need to create something that the attention-deficient audience would loop multiple times and interact with.
Brands like General Electric and GAP are quick to seize the potential of the social media app to build awareness and push the brand at the top of the marketing funnel. Some of the campaigns are essentially animated GIFs and epic compilations of elements that dominate every platform of the Internet. Videos of cats and dogs tend to be among the most shareable items while sensational ones remain flexible enough to take on any new service. This viral component coupled with effective hashtag, aggregators, and easy-to-digest well-written message help make the video highly shareable.
Filmmaker Orson Welles captured the very essence of stop-motion videos when he said that “the enemy of art is the absence of limitation.” If anything, the six-second limit of the video-sharing service compounds users to add new depth to every content, condensing what seemed to be an outcome of long-term marketing planning into few seconds of viewing pleasure that creates a chain reaction that grows exponentially across the social media landscape.
Taihwa Terry Ho, here, a capital investor looking for tech startups and app developers which show promise for the future of mobile devices. Follow me on Twitter for more news and features on tech, apps, and social media.
Skeptics may view Vine as another bastion of mundanity, but the social media app has the backing of most advertisers and users who see the potential in pushing the boundaries of creativity in the presence of constraints. Six seconds may not seem long enough to lay everything out on the table, but for brands and marketers that’s all they need to create something that the attention-deficient audience would loop multiple times and interact with.
Brands like General Electric and GAP are quick to seize the potential of the social media app to build awareness and push the brand at the top of the marketing funnel. Some of the campaigns are essentially animated GIFs and epic compilations of elements that dominate every platform of the Internet. Videos of cats and dogs tend to be among the most shareable items while sensational ones remain flexible enough to take on any new service. This viral component coupled with effective hashtag, aggregators, and easy-to-digest well-written message help make the video highly shareable.
Filmmaker Orson Welles captured the very essence of stop-motion videos when he said that “the enemy of art is the absence of limitation.” If anything, the six-second limit of the video-sharing service compounds users to add new depth to every content, condensing what seemed to be an outcome of long-term marketing planning into few seconds of viewing pleasure that creates a chain reaction that grows exponentially across the social media landscape.
Taihwa Terry Ho, here, a capital investor looking for tech startups and app developers which show promise for the future of mobile devices. Follow me on Twitter for more news and features on tech, apps, and social media.
