2015 was undeniably one of the best years for the tech industry. Individuals turned a lot to their mobile devices for their day-to-day activities and transactions. When it comes to mobile applications, what can business owners, consumers, and tech fans expect in 2016?
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| Image source: webdesignerdepot.com |
Focus on the consumer
New versions of existing mobile apps and soon-to-be-launched ones will provide users with a consumer-focused experience. Consumer-focused functions include user personalization, content-driven posts, and ad placements that reflect the consumer’s interests while considering the user’s app behavior. Such features will improve a company’s branding strategy by creating conversations with the consumer.
App analytics and user experience
Aside from focusing on their wants and need, providing consumers with visually-pleasing and active stats or visualizations will encourage users to rely on apps more. Upgraded UI and UX is a trend to watch in 2016.
Deep linking and ad targeting
Businesses will have their content more discoverable, thanks to this mobile app innovation. Google and Apple will allow mobile content to be found via search functions. Businesses can also tie up with other companies to utilize deep linking.
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| Image source: marketingland.com |
Upgraded application security
In the previous years, very few applications have tight security measures against hackers and malware. In 2016, with the surge of mobile transactions, app developers are looking into upgrading security to cater to the user, while keeping the company’s reputation in mind.
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