A Technophile Investor Has a Huge Edge In The Apps Development Market

The overwhelming success of many developed apps, generating unimaginable returns on investments continues to divert the flow of capital to designing applications particularly for mobile phones. Unfortunately, not every investor gets his/her money’s worth of investments. Stories abound concerning frustrated risk takers who shelled out excessive amounts in exchange for overrated applications, such as one that simply requires sending a two-letter one-syllable message.

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A considerable number of angel investors likewise have placed their limited resources to apps that have generated zero revenues, falling behind download frequencies. There are cases as well where full-blast monetary support is not justified by a finished product, not to mention incidences wherein the app faced obsolescence, did not qualify for upgrade, and ended up in the dustbin. Unrecovered investment charged to experience.

In the apps financial landscape, the investor certainly shoulders the greatest risk and bears the biggest loss. Most vulnerable are those not adept in the language of apps technology. Overtaken by excitement over prospective high returns, most venture capitalists who are bereft of apps knowhow set aside diligence in product evaluation granting the developer absolute confidence. Inevitably the latter takes the upper hand, a less than ideal situation for a risk taker.

Investors must treat apps development as a serious project requiring a plan, methods and provisions for sustainability, as well as an earnest assessment as to whether it serves a need in the market and target users are inclined to spend for it. There must be an established timeline, likewise, a regular monitoring of progress. Updating one’s proficiency in the prospective apps, or in the technology in general would greatly boost a financier’s chances in selecting a profitable apps venture.

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Taihwa Terry Ho is a a consummate technophile and lover of gadgets and computing, and spends resources on developers and startups whose products show promise of widespread regular use. For more information about his work, go to this Twitter page.